Theory
Whether marketing plans, or brand strategies, or visual identities, it all starts here.
Technique
The best ideas will remain just ideas without the methods for making them a reality.
Process
Valuing and respecting everyone involved and allowing time for them to perform their part.
Professionalism
How you go about doing your work can be as important as what you create.
Director of
Marketing
ABI Attachments
Nov 2022 – Now
Creative
Director
ABI Attachments
Nov 2021–Nov 2022
Creative Services
Manager
ABI Attachments
Jun 2021–Nov 2021
Lead UX/UI
Designer
Pathfinders Advertising
May 2019–May 2021
Sr. Art
Director
Pathfinders Advertising
Dec 2016–May 2019
Art
Director
Pathfinders Advertising
Nov 2014–Dec 2016
EMPATHIZE
Research & Strategy
Understand the audience, identify the problem, define the goal, and determine an approach.
IDEATE
Brainstorm & Experiment
Mind Map, Time Box, SCAMPER, Think Wrong. This is the time to try new ideas and push boundaries.
PROTOTYPE
Design & Develop
Build quickly, try it out, test the limits, break stuff, and learn. And then do it all over again.
LAUNCH
Test & Improve
Collect data, measure results, gather customer feedback. Nothing’s ever perfect and there’s always room to improve.
Get in touch
I check my mail all the time, so I should be in touch soon.